However, The Money Store is anything but hip-hop-based, as elements of digital hardcore, paired with punk and industrial are all topped off by the shock-rap and cutthroat delivery of frontman MC Ride. The umbrella term that has been utilized to classify this record is alternative hip-hop. One can give a detailed description filled with pretentious themes and concepts to explain what the hell is going on throughout the 41-minute tracklist, but the most concise and direct explanation for this album comes from a nine-year-old YouTube comment that has racked up over 10,000 likes: “This album feels like you’re watching Spongebob on your tv and suddenly you get shot in the chest.” From the divisive critical reception, to the cult-following fanbase it possesses, the impact it had on popular music and culture is truly one of a kind. Since its release, this record has built a massive reputation in the music world. April 24th marked the 10-year anniversary of the official release of The Money Store, the debut studio album from three-piece Sacramento-based group Death Grips.
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